Brian Holcombe is the president and co-founder at rygr, the integrated agency partnering with passion-fueled brands to orchestrate marketing campaigns that bridge earned, paid and owned media. 

Brian has led rygr since its launch in 2016, having previously served as associate PR director at Backbone Media. Prior to this, he spent five years leading the digital division at VeloNews, at the time the leading North American news outlet in competitive cycling. Brian spent his 20's dirtbagging, traveling between gigs as an outdoor specialty retail manager, ski patroller, outdoor skills educator, and small non-profit executive.

A 2003 graduate of Colorado State University's Natural Resource Tourism undergraduate program, Brian holds a Masters degree in Public Relations and Marketing Communications from the University of Denver.